The NCC is a seedstock show and sale originated by the Nebraska Cattlemen Seedstock Council as a vehicle to showcase the quality of cattle from the region. Held in Kearney, Nebraska in February, this event has become Nebraska’s beef cattle showcase. In addition to the show which crowns male and female champions for each breed and then an overall champion, individual breed sales are held the same day the cattle are shown throughout the week. Buyers from across the country register for buyer numbers. To show and sell at the NCC, participants must be a current fair-share paying Nebraska Cattlemen member or pay the NCC membership fee of $30/head.